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Amazon Toys & Games . Fall 2020

According to eMarketer, the proportion of toy sales from e-commerce channels will grow from 31.4% in 2019 to 47.9% by 2023 because of the closure of Toys "R" Us. Why? Because "the ability to see, touch and play with a toy before buying is clearly less important versus the online benefits of convenience, price, and assortment." - Andrew Pearl, Profitero.

While online retailers might be the most convenient option for purchasing toys, they fail to replace the joy, excitement, and cheerfulness that kids experience when shopping at physical stores. Even though toy online sales are skyrocketing, companies like Amazon, Target, or Walmart have failed to deliver engaging digital experiences for children. This project aims to reconcile this tension by creating a framework called "Kid Mode" on Amazon.com that provides a cognition based, age-appropriate online experience that brings back the essence of a physical store.

**This project is speculative in nature and was done by a student for non-commercial purposes. Amazon.com, Inc. did not sponsor or endorse this project.**

Credits:
Amazon UI Kit
www.amazon.com
www.target.com
www.walmart.com
www.disneyshop.com
www.istock.com
https://pxhere.com/en/photo/1057541
https://www.hamiltonnews.com/opinion-story/8390261-rip-toys-r-us-why-grocery-stores-could-be-the-salvation-of-toy-makers/
https://journaltimes.com/news/national/photos-toys-r-us-through-the-years/collection_d115cdb3-436b-5cf1-b202-103348a34a36.html#26
https://www-emarketer-com.ezp-prod1.hul.harvard.edu/content/the-challenge-of-selling-toys-in-an-increasingly-digital-world
https://uxmag.com/articles/giving-kids-digital-experiences-they-can-really-use
https://www.google.com/books/edition/_/Eno3DwAAQBAJ?hl=en&gbpv=1
http://insights.profitero.com/rs/476-BCC-343/images/Profitero_Toys_Playbook.pdf

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